Lady of Bali Charters Marketing
We gave the new identity a modern feel with a clean typestyle, while also giving it an indonesian flavour with a flourish on the b of bali. From the new identity we had to move quickly onto the promotional material, which included a folder, leaflet and website

What we wanted to achieve
The wow factor was a major factor as Lady of Bali has to compete in an increasing market, so she had to stand out from the rest. And thanks to Southbank, stand out she did, using photography supplied by the client, we modified skys and seas to give a more exotic and brighter backdrop. We even digitally added people to the yacht to make it appear as if a charter was in full flow. The whole job was printed throughout by a Digital Press, cutting costs and delivery time and also allowing the client to only use print amounts they needed.

What the client said
" Once we had the chosen design, it was full speed ahead to the completion of the promotional material. Working at a rate of knots Southbank had it all completed for the summer season".
Lady of Bali Charters