Gales Map & Guide
A beautiful pocket sized Map and Guide for Gales visitors to track down their favourite Gales Accommodating Inn. The twenty four page guide opens up to reveal a beautifully illustrated map with a full listing of the 110 inns to visit. The reverse twelve panels highlight the history of the brewery and it's range of beers and country wine. The guide quickly became a big hit and all 40,000 copies were snapped up in a very short space of time.

What we wanted to achieve
We wanted to produce something for the client which would be sought after, used and kept for future reference. With the idea of a map to show the inns with additional information such as A road and motorways the map became a real hit. More so that all the inns had accommodation, where the visitors could enjoy the food and the drinks while not having to drive back home. The additional information on the reverse gave a history of the brewery and also set the scene on arrival with full descriptions of the beers and also sample food menus.

The high usage of the map was indirectly responsible for the massive hits to the accommodating inns website we also created. Currently getting 100,000 hits per month, visitors can view all the inns online with maps and menus, they can even book a room online.

What the client said
" Once again, Southbank pull out all the stops to continue to impress us ".