Gales Lorry Livery
Mobile advertising doesn't get much bigger than down the side of a 6ton articulated lorry!  Our re-branding of the Gales products allowed us to use images taken from the advertising and print directly onto the lorry side curtains.

What we wanted to achieve
We had some perfect designs showing the natural nature of the beer using some specially commissioned outdoor photography.  This placed on the side of the lorry skirts with the Corporate branding and the headline 'Delivering around your neck of the woods' on a woodland scene, had real impact. Everyone who sees these on the road makes the real connection that a great pint of Gales is on route to its local destination.

What the client said
"The idea was simple and more importantly very effective marketing".

George Gale & Co. Head of Marketing