Gales Brand Identity and Marketing
Again the largest independent brewery chose southbank to re-brand this new Natural Cask Beer because we have successfully implemented all their branding and advertising for the last few years. Obviously this product was very important to the client and that it was launched to the public in the most effective way. The brand was universally launched on the same day across all inns with a specially designed launch pack containing everything from the pumpclips, posters, dripmats, beer towels, branded glasses, right through to staff T-shirts and giveaways.

What we wanted to achieve
Everything tactically linked to the brand was designed and produced by southbank. From all advertising through to delivery vehicle livery design and a satellite website www.drinkgales.com, everything was implemented for a timed launch. Because we arranged every part of the final concept we were able to work alongside manufacturers such as the supplier of the pumpclips. We eventually launched the product with a visually stunning alloy clip which had colour resin infills and a concept profile design which was plated in 24ct gold. This whole project really highlighted Southbank as a one stop shop for this kind of work.

What the client said
"A new brand launch for Gales Brewery is always a very important logistical undertaking and Southbank once again rose to the occasion brilliantly".

George Gale & Co, Head of Marketing