Knowledge Capture Identity and Marketing
This company came to us to design and implement a new brand identity for a modular software package they were launching. This IBM partner software developer wanted a powerful standalone image which could be used with other modular systems under the same banner. The eventual identity clearly shows four parts to the logo which can be identified as modular, this mechanic sits alongside the first part of the system called 'Knowledge Capture'.

What we wanted to achieve
We wanted to design an identity which could be understood as modular and used to show the different parts of the system in other marketing. The main logo can be split into four parts and each colour coded segment corresponds to a particular part of the system. This logo was a starting point for a lot of other marketing to launch the new software.

What the client said
"Working with Southbank has been very successful, we are now working together on new software launches and the marketing which goes with those".

Head of Marketing