Through illustration you can provide an attitude or style that needs to be expressed and the computer has revolutionized illustration. A drawing is the first step to the final computer generated image. From our initial drawings, they are scanned using the computer and then are digitally transformed to the finished result you see. The computer also eliminates any problems along the way, as artwork can be re-coloured or re-sized at the touch of a button. Computer ready art is also easy to use for the client and ready to transmit globally.

The look of the campaign here was professional shopper, high end fashion, so we wanted something very slick, sophisticated, evocative, cool, glamorous and desirable. These images were then to be used on leaflets, adverts and billboards.

What we wanted to achieve
These glossy, glamorous people that habit the best bars, boutiques and are "so Milan darling" fitted the bill (size 10) perfectly! They were the ultimate supermodels (no hissy fits here Naomi), ready to be positioned or super imposed in any location, be it bar, boutique, club or restaurant.


What the client said
"mwwah, mwwah, super darlings"