Gales Seasonal Clips
Our design work does not stop at the main core brands for Gales Brewery. We have the opportunity to create lots of different designs for named beers throughout the season, also for specific occasions. On most designs we come up with a more illustrative design which allows it to stand out on it's own, here are just a few.

What we wanted to achieve
The clip size and production process are all the same and often are produced in much smaller numbers than the other product clips for the companies main brands.

We would normally just have an idea of what type of beer the end result would be, we would come up with the names. Swing Low was created for the Rugby World Cup, Clubhouse Bitter was created for a small niche market in Golf Club Houses. We probably get to create about ten of these every year and it allows us to do something out of the ordinary.

What the client said
"The totally different concepts Southbank hit us with each time are really inspiring, it is always a tough choice"

George Gale & Co, Head of Marketing