Gales Health
In our constant quest to come up with something innovative for our clients we discovered some information relating to the health benefits of beer. There was a series of medically factual points that we brought into some new advertising and marketing across the Gales brand.  Under the tagline 'Vitamin (B)eer ... I'll drink to that' we launched a campaign that took the Gales brand around the world.

What we wanted to achieve
Gales beer has 100% totally natural ingredients.  Armed now with information such as "3 glasses of beer a day should reduce the risk of heart attack by 25%" (source British Medical Journal), we decided to add a health linked statement to each campaign to reinforce the natural appeal of Gales beer.

Now we can prove that drinking beer has major health benefits to be gained because of the antioxidants, nutrients and other natural components such as vitamin B from the malted cereals.

The extensive campaign was launched to a massive response in fact the advertising was picked up across the world by CNN, the BBC, Sky News, The Daily Mirror and The Sun.

The Brewery were delighted with comments as far away as North Korea.


What the client said
"Southbank provided an exceptional campaign that lead to worldwide exposure".

Head of Marketing - Gales Brewery