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Gales Brewery 'Hit the GB Trail'
Point of Sale and all marketing for Gales GB Bitter using a Wild West theme based on a trail idea where customers travel to various Gales pubs and get reward points which they can redeem for gifts. |
What we wanted to achieve
We wanted to design something which had a really attractive theme, with the obvious link of Gales having inns quite close together, there would be a chance for a trail to be set. Gales already have country walks linking inns, so we though we could use that.
The visitor picked up a pocket sized fold out leaflet on their visit and got it stamped when the made a purchase. Anything from 10 to 100 stamps collected allowed you to choose a gift, from baseball caps right up to dinner with the 'Head Brewer'. All in house marketing included leaflets, posters and standard and jumbo beer mats.
What the client said
"A really colourful and different campaign which went down very well!".
George Gale & Co, Head of Marketing |
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Other Services
Brochures
Leaflets
Posters
Dripmats
T-Shirts |
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| southbank design limited |
| Tel: +44(0)1794 513338 |
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Email: info@southbank-design.co.uk |
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